Teams play better with their supporters behind them. Better still if they have a whole nation behind them.  The very passionate, physical nature of Scottish rugby means as a nation we get even more deeply behind our team: we feel every tackle, we’re part of every play.
 
The Scotland team is so much more than the 15 players on the pitch. We’re even more than the 67,500 inside Murrayfield Stadium. We’re the five million Scots at home, and the millions more scattered across the world, that are passionate about our nation and passionate about the game.

This is why we decided to invite you, the fans, to be part of our advertising campaign.

Because When Scotland Play, We All Play.

EMC Tests 2011 TV Advert

EMC Tests 2011 Radio Advert

EMC Autumn Tests 2010 TV Advert The TV advert is being shown across Central Scotland during the early weeks of November. Another version focusing on the Samoa game is being produced for the Aberdeen region.

EMC Autumn Tests 2010 Radio Advert The radio advert is being played across Central Scotland during the early weeks of November. Another version focusing on the Samoa game is being produced for the Aberdeen region.

Billboards
The following billboard posters are currently in place in various locations.

The Line-Up
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The Line-Out
No, Al Kellock isn’t really being lifted aloft by a pyramid of supporters. Instead, he was being hoisted by wires constructed by a top movie stunt co-ordinator! The photoshoot took place in a warehouse in Glasgow and the photographer then came over to Murrayfield and photographed the stadium in lights.  He then wove the two pictures together with a little magic…